A logical development in step with worldwide farming! New consumer demands, legal and regulatory change and expectations from society are all causing profound change in agriculture. In these circumstances, and with its 100th anniversary fast approaching, SIMA today displays a renewed ambition whilst still maintaining close ties with its loyal audience. The exhibition is taking a new and unprecedented direction in the continued aims of meeting the expectations of its sector, revealing technical and scientific solutions and rising to societal and economic challenges faced by agriculture and rural areas. The third agricultural revolution is underway, and SIMA aims to be its international showcase! The next edition of SIMA will be held from Sunday 8 to Thursday 12 November 2020 at Paris Nord Villepinte Exhibition Centre.